Case studies

Real businesses. Real rankings. Real call logs.

Every number below comes from Google Business Profile insights and client call tracking. Names abbreviated for client privacy — references available on request.

Barbershop — Austin, TX

From 47th to #2 in 90 days

map rank

#47

calls / mo

9/mo

64/mo

site traffic

140 visits/mo

1,180 visits/mo

What we did

Rebuilt Google Business Profile from scratch — correct categories, 40+ photos, weekly posts
Fixed 23 inconsistent citations (old address from 2019 was everywhere)
Launched review system: 11 → 94 reviews in 90 days
Built dedicated pages for fades, beard trims, and kids' cuts

Timeline

Day 30

#18 for "barber austin" — GBP views up 3.1x

Day 60

#6 — first page. Calls doubled to 22/mo

Day 90

#2 in the map pack. 64 calls/mo. Fully booked Saturdays

“I used to hand out flyers at the gym. Now I turn people away on weekends.”
— Marcus T., Owner

Med Spa — Scottsdale, AZ

3.4x more consultation requests in 60 days

map rank

#21

calls / mo

17/mo

58/mo

site traffic

310 visits/mo

1,640 visits/mo

What we did

Separated service categories — Botox, fillers, and laser each got their own optimized page
Added before/after photo strategy to GBP (with consent workflow)
Responded to 2 years of unanswered reviews in week one
Built 31 citations on health and beauty directories

Timeline

Day 30

#9 for "med spa scottsdale" — profile calls up 80%

Day 60

#3 map pack. 58 calls/mo, $41k in booked treatments attributed

“The reporting alone is worth it. I know exactly which keyword booked which client.”
— Dr. Elena R., Medical Director

Family Dentist — Columbus, OH

+186% new patient calls in 90 days

map rank

#14

calls / mo

22/mo

63/mo

site traffic

480 visits/mo

1,920 visits/mo

What we did

Corrected primary GBP category (was "Dentist", switched to "Family dental practice" + secondaries)
Wrote 6 service pages targeting "emergency dentist columbus" style keywords
Fixed duplicate GBP listing that was splitting reviews
Implemented post-visit review requests through front desk

Timeline

Day 30

Duplicate listing merged — reviews jumped 41 → 96 overnight

Day 60

#4 for "dentist columbus", #1 for "emergency dentist columbus"

Day 90

#1 map pack for primary keyword. 63 new patient calls/mo

“We hired two hygienists to keep up. That's the review I'd leave.”
— Dr. James K., DDS

Personal Injury Lawyer — Tampa, FL

From invisible to 41 signed cases/quarter

map rank

#38

calls / mo

11/mo

72/mo

site traffic

290 visits/mo

2,850 visits/mo

What we did

Built practice-area pages: car accidents, slip & fall, motorcycle — each city-targeted
Earned 28 legal directory citations (Avvo, Justia, FindLaw tier)
Structured attorney bios with schema markup
Review strategy focused on case-outcome storytelling (bar-compliant)

Timeline

Day 30

Technical cleanup done — site speed 11s → 1.8s

Day 60

#12 → #7 for "personal injury lawyer tampa"

Day 120

#4 map pack. 72 qualified calls/mo in a brutal niche

“Legal SEO is a shark tank. These guys punch way above their size.”
— Daniela M., Managing Partner

Plumber — Denver, CO

2.9x emergency call volume in 60 days

map rank

#26

calls / mo

31/mo

89/mo

site traffic

520 visits/mo

1,470 visits/mo

What we did

Optimized for "emergency plumber denver" — the money keyword nobody targeted properly
Set up service-area pages for 6 suburbs (Aurora, Lakewood, Littleton...)
Added job-site photo workflow — techs upload 2 photos per job to GBP
Cleaned 19 citations with the owner's old cell number

Timeline

Day 30

#8 for emergency keyword. After-hours calls up 60%

Day 60

#3 map pack. 89 calls/mo, booked 2 weeks out on non-emergency work

“I turned off my $2,400/mo Google Ads. The map does the work now.”
— Rick S., Owner

HVAC Contractor — Phoenix, AZ

#1 for "ac repair phoenix" before summer season

map rank

#17

calls / mo

44/mo

137/mo

site traffic

890 visits/mo

3,200 visits/mo

What we did

Seasonal content calendar — AC content published 60 days before peak search
GBP Q&A seeding: answered the 15 questions customers actually ask
Review velocity system: steady 8-12 new reviews/mo instead of bursts
Built out financing + maintenance plan pages for higher-intent searches

Timeline

Day 30

#9. Maintenance plan signups from organic: 14

Day 60

#3 — entered map pack right as temperatures hit 95°F

Day 90

#1. 137 calls/mo. Best June in company history

“They understood the seasonality of my business better than my last agency ever did.”
— Tony V., Owner

Chiropractor — Nashville, TN

+240% new patient bookings in 90 days

map rank

#19

calls / mo

12/mo

41/mo

site traffic

210 visits/mo

980 visits/mo

What we did

Condition-specific pages: sciatica, whiplash, prenatal — each with local intent
Fixed NAP mismatch between website footer and GBP (suite number typo)
Video snippets from doctor added to GBP posts weekly
Insurance page targeting "chiropractor that takes [insurer] nashville"

Timeline

Day 30

GBP direction requests up 2.2x

Day 60

#5 for "chiropractor nashville", #1 for sciatica keyword

Day 90

#2 map pack. 41 new patient calls/mo

“New patients tell me 'you were the first one on the map.' That's the whole game.”
— Dr. Sarah W., DC

Roofing Company — Charlotte, NC

$180k in roof replacements from organic in one quarter

map rank

#31

calls / mo

8/mo

37/mo

site traffic

170 visits/mo

1,090 visits/mo

What we did

Storm-damage content published within 48h of major weather events
Neighborhood-level project galleries with geotagged photos
Insurance claim guide page — ranks for "roof insurance claim charlotte"
27 citations built on contractor directories

Timeline

Day 30

First page for 4 long-tail keywords

Day 60

Storm content strategy landed 11 inspection requests in one week

Day 120

#5 overall, #1 for insurance-claim keyword. $180k quarter

“One roof pays for two years of their service. We closed nine from Google last quarter.”
— Mike D., Owner

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